For Sellers

WSJ.Chicago  ·  For Sellers

Selling your home is one of the most significant financial decisions you’ll make.

I’ve helped sellers across Chicago get the most out of their properties for 11 years. Pricing strategy, marketing, negotiation — here’s how I approach every listing.

Step One

Choosing the right listing agent

Not all listing agents are equal. The right agent can mean the difference between sitting on the market and selling above asking. Here’s what to look for.

Will they price it right?

Pricing Strategy

Overpricing leads to longer days on market and price reductions that stigmatize the listing. I conduct a thorough CMA to set a price that attracts serious buyers and generates competitive offers.

How will they market it?

Marketing & Presentation

Professional photography, compelling listing copy, MLS syndication across Zillow and Homes.com, and targeted digital marketing. First impressions are everything — I make sure yours counts.

Do they have the experience?

Track Record

Over $15 million in transactions across 11 years means I’ve seen what works, what doesn’t, and how to adapt when the market shifts. That experience works directly in your favor.

Will they guide you through it?

Communication & Process

You’ll always know where your listing stands, what feedback we’re getting from showings, and what our next move is. No guessing, no chasing your agent — just a steady, transparent process.

Step Two

The selling process

Every sale is different, but the process is consistent. Hover each step to learn more about what to expect.

The process — 15 steps

01 Initial consultationDiscuss your goals & timeline We start with an honest conversation about your property, your goals, and your ideal timeline. No pressure — just a clear picture of where you stand and what’s realistic.
02 Home valuation & CMAKnow exactly what your home is worth I run a detailed comparative market analysis using recent sales, active competition, and market trends. You’ll know exactly what price range will attract buyers and maximize your return.
03 Pricing strategySet the right price from day one Pricing strategy is the most powerful tool in selling. We’ll determine whether to price to attract multiple offers, price at market value, or price for a quick close based on your goals.
04 Prep & stagingMake buyers stop scrolling I advise on what repairs, updates, or staging changes will have the most impact on buyer perception and sale price. Small investments here often yield significant returns at closing.
05 Professional photographyYour home at its absolute best Listings with professional photos sell faster and for more money. I coordinate photography that shows your home in the best light — inside, outside, and the details that matter.
06 List on MLSMaximum market exposure Your listing goes live on the MLS and syndicates instantly to Zillow, Homes.com, Realtor.com, and dozens of other platforms. Full exposure from day one.
07 Marketing & digitalReach buyers everywhere Targeted digital ads, social media promotion, and email marketing to buyers actively searching in your area. I put your listing in front of the right people at the right time.
08 Showings & open housesGet buyers through the door I coordinate all showings, attend open houses, and gather feedback from every visit. You’ll stay informed on how the market is responding so we can adjust quickly if needed.
09 Receive offersThe market responds When offers come in, I present each one with a full breakdown — price, contingencies, financing, and closing timeline. You’ll understand every detail before making any decision.
10 Review & negotiateGet the best possible deal I negotiate on your behalf to maximize price and terms. Whether it’s a single offer or multiple, I know how to work every angle to get you the outcome you deserve.
11 Under contractOffer accepted — clock starts Once you accept an offer, Illinois attorney review begins (5 business days). I coordinate with all parties to keep the deal moving forward smoothly from this point on.
12 Attorney reviewContract reviewed & finalized Both attorneys review and finalize the contract. I’ll recommend a fast, experienced real estate attorney and keep communication moving so nothing stalls.
13 Inspection & appraisalBuyer due diligence period The buyer inspects the property and their lender orders an appraisal. I manage all requests, negotiate repair credits if needed, and keep the deal on track through this critical phase.
14 Final walkthroughBuyer confirms condition The buyer does one final walkthrough before closing to confirm the property is in the agreed condition. I’ll be there to make sure everything goes smoothly.
15 Closing day — sold Sign, collect, celebrate You sign the final documents, the deed transfers, and the funds hit your account. Congratulations — your home is sold. I’ll be right there at the table with you every step of the way.

Ready to list your property?

Let’s start with a free consultation and market analysis. I’ll tell you exactly what your home is worth and what a realistic sale timeline looks like in today’s market.